DMES 2024 The 14th China Digital Marketing And Ecommerce Summit

Event Background

Reflecting on 2023, within the realm of digital marketing, private domain marketing has emerged as a pivotal approach. Concurrently, live streaming for product promotion and the standardization of live broadcasts have become central components of marketing strategies. Regarding the channel structure, omnichannel marketing has evolved into a prevailing long-term trend.

Driven by technological advancements, demand-side factors, and supply-side dynamics, social media and e-commerce platforms are increasingly converging. The industry chain model of “content + live streaming + e-commerce” continues to optimize, creating bidirectional connections between consumers seeking products and products finding consumers. Content commerce is gradually characterized by three key features: capturing user attention through interest-based content, constructing immersive consumption experiences with diverse content formats, and driving product flow through content-driven recommendations based on consumer interests. Additionally, content commerce and e-commerce content are the two primary models within the content commerce domain.

The primary objective of this summit is to offer deeper insights into the ever-evolving landscape of brand marketing, illuminate the latest trends in e-commerce operations, reduce customer acquisition and operational expenses, and systematically address the challenges faced by marketing and e-commerce professionals across six key thematic areas.

Event Date/ Location / Organizer

March 28-29,2024 / Shanghai, China/ ECV International

The summit will be held in-person and online.

Simultaneous interpretation (mutual translation between Chinese and English) is provide.

Hot topics

  • Digital Operations Practices for Retail Brands
  • Empowering E-commerce Operations with AIGC: Driving E-commerce Intelligence Development
  • Rationalizing the Online and Offline Channel Strategies for Jewelry Brands to Achieve Growth
  • Expanding the Boundaries of Cross-Promotion for Brands
  • How to Utilize Data Science for Precise Identification and Innovate Social Content for Brand‘s Key Targeted Consumers
  • ABM+AI: Unveiling Key Strategies for To-B Growth
  • Seizing Opportunities for Marketing Growth in the AIGC Era for B2B Enterprises
  • ……

DMES 2024-The 14th China Digital Marketing And Ecommerce Innovation Summit is looking forward to your arrival !

If you are interested in participating in the summit, you can visit our official website or email us.

Event website:


About us

ECV International is a leading organizer of high-end international events of all sizes with 100+ experts on industry research, event planning and management. We are committed to providing customers with high-quality and personalized service for each and every event.

Our business scope reaches out the globe. Every year, we host regularly more than 60 high-level online and in-person international conferences in Singapore, China, Vietnam, Thailand, United Arab Emirates, France, Germany and other countries, attracting 6,000+ attendees from across the world— including senior management of established players, to first-time entrepreneurs of start-ups, to technical KOLs.

Our mission is to present the cutting-edge and high-quality content, build a valuable networking platform for corporate executives, and help decision makers create value and pursue excellence.


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Written by Cherry Cheng

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