Reflecting on 2023, within the realm of digital marketing, private domain marketing has emerged as a pivotal approach. Concurrently, live streaming for product promotion and the standardization of live broadcasts have become central components of marketing strategies. Regarding the channel structure, omnichannel marketing has evolved into a prevailing long-term trend.

Driven by technological advancements, demand-side factors, and supply-side dynamics, social media and e-commerce platforms are increasingly converging. The industry chain model of “content + live streaming + e-commerce” continues to optimize, creating bidirectional connections between consumers seeking products and products finding consumers. Content commerce is gradually characterized by three key features: capturing user attention through interest-based content, constructing immersive consumption experiences with diverse content formats, and driving product flow through content-driven recommendations based on consumer interests. Additionally, content commerce and e-commerce content are the two primary models within the content commerce domain.

The primary objective of this summit is to offer deeper insights into the ever-evolving landscape of brand marketing, illuminate the latest trends in e-commerce operations, reduce customer acquisition and operational expenses, and systematically address the challenges faced by marketing and e-commerce professionals across six key thematic areas.

Event Date/ Location / Organizer

March 28-29,2024 / Shanghai, China/ ECV International

The summit will be held in-person and online.

Simultaneous interpretation (mutual translation between Chinese and English) is provide.

Hot topics

• Digital Operations Practices for Retail Brands
• Empowering E-commerce Operations with AIGC: Driving E-commerce Intelligence Development
• Rationalizing the Online and Offline Channel Strategies for Jewelry Brands to Achieve Growth
• Expanding the Boundaries of Cross-Promotion for Brands
• How to Utilize Data Science for Precise Identification and Innovate Social Content for Brand‘s Key Targeted Consumers
• ABM+AI: Unveiling Key Strategies for To-B Growth
• Seizing Opportunities for Marketing Growth in the AIGC Era for B2B Enterprises
• ……

DMES 2024-The 14th China Digital Marketing And Ecommerce Innovation Summit is looking forward to your arrival !

If you are interested in participating in the summit, you can visit our official website or email us.

Event website:

https://www.ecv-events.com/ads/DMES/index.php

Email: marketing@ecvinternational.com

About us

ECV International is a leading organizer of high-end international events of all sizes with 100+ experts on industry research, event planning and management. We are committed to providing customers with high-quality and personalized service for each and every event.

Our business scope reaches out the globe. Every year, we host regularly more than 60 high-level online and in-person international conferences in Singapore, China, Vietnam, Thailand, United Arab Emirates, France, Germany and other countries, attracting 6,000+ attendees from across the world— including senior management of established players, to first-time entrepreneurs of start-ups, to technical KOLs.

Our mission is to present the cutting-edge and high-quality content, build a valuable networking platform for corporate executives, and help decision makers create value and pursue excellence.

The post DMES 2024 The 14th China Digital Marketing And Ecommerce Summit first appeared on 9mnt.

With Covid-19 ripping up the retail rulebook, today’s consumer is more connected online than ever; Asia, especially Southeast Asia sees the fastest ecommerce sales growth in the world in the past year. With more channels, formats and placements available for brands to capture consumers, how to keep-up & speak to the individual? how to turn data & consumer insights into commercial success? how to evolve the commerce experience in a post Covid-19 economy?

SUMMIT TIME/PLACE

2023-02-23 9：00 – 2023-02-24 18：00/ Singapore，Singapore

HIGHLIGHTS

Ready for Retail 5.0: What the Future Holds for Digital Commerce in Southeast Asia

Omnichannel Commerce Growth Based on CDP in Asia

eCommerce Enablement: All-in-One eCommerce Solutions

Metaverse: What’s next for Brand Marketing

Winning Rules for Livestreaming Commerce in Southeast Asia

How Traditional Brands Adopt a DTC Marketing Strategy

Panel Discussion: From O2O to O2O2O: Jump on the Retail Revolution

Marketing to Gen Z in SEA: What the New Wave of Consumers Want

How to Leverage Multi-dimensional Data Analytics for Customer Lifetime Value Engagement

Conference features

15+Speakers，120+Delegates，100+Enerprises

If you want to know more about the summit content, please register for consultation.

https://event.ecvinternational.com/AsiaDMES/index.html

Email: Edwardl@ecvinternational.com

Phone:86-13271915990

ABOUT US

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. We hold around 80 high-end summits every year which are involved in the fields of automotive, retail, textile, footwear, cybersecurity, hi-tech industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, Alibaba, Siemens, Microsoft, Huawei, VF Corporation, MSD, Fireeye, etc.

Our mission is to help our clients seize the development opportunity, meet current business challenges, and achieve sustainable development on a global scale through our professional services, and then, to further affect industry pattern and lead industry future.

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